Education

Overview

Baler Bilgin is an Associate Professor of Marketing at the College of Administrative Science and Economics, Koç University. Before joining Koç University, he was an Assistant Professor of Marketing at the University of California, Riverside. Dr. Bilgin's research focuses on consumer behavior and decision-making. He uses experimental research methods to understand the cognitive processes underlying judgment and decision-making and applies this knowledge to consumption and managerial contexts. His research has been published in top academic journals in the fields of marketing, psychology, and management, including Journal of Marketing Research, Journal of Consumer Research, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and Psychology & Marketing.

Research areas

Judgment and decision-making Subjective probability Hedonic adaptation AI-Human Interactions

Awards