Education

Overview

Prof. Gürhan-Canlı’s research is in the area of consumer behavior and focuses on consumer information processing and experiences. Her research has primarily addressed important managerial issues in the context of brand image, corporate image, corporate responsibility, and country-of-origin information, and more recently consumer-technology interaction. She completed her Ph.D. in marketing at New York University, Stern School of Business in 1997. Prior to joining Koç University, she was a faculty member at the University of Michigan, Ross School of Business, where she was tenured in 2003. She has published several articles in leading academic journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology. She received a number of awards, served as an area editor/associate editor of leading journals. She is currently on the Editorial Review Boards of the International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of International Marketing, and the Journal of the Academy of Marketing Science. She served as the Director of the Graduate School of Business, Dean of the College of Administrative Sciences and Economics, Vice President for Academic Affairs and Acting President at Koç University.

Recent and Select Publications

Lefkeli, Deniz, Mustafa Karataş, and Zeynep Gürhan-Canli (forthcoming), “Sharing Information with AI (vs Human) Impairs Brand Trust: The Role of Audience Size Inferences and Sense of Exploitation,” International Journal of Research in Marketing.

Lefkeli, Deniz, Dilan Tulan, and Zeynep Gürhan-Canli (2022), “Being Observed in the Digital Era: Conceptualization and Scale Development of the Perception of Being Observed,” Psychology and Marketing, Vol. 39, Issue 10, 1992-2008. https://doi.org/10.1002/mar.21713.

Hayran, Ceren, and Zeynep Gürhan-Canli (2022), “Understanding the Feeling of Missing Out: A Temporal Perspective,” Personality and Individual Differences, Vol. 185, 111307. https://doi.org/10.1016/j.paid.2021.111307.

Lefkeli, Deniz, Yagmur Ozbay, Zeynep Gürhan-Canli, and Terry Eskenazi (2021), “Competing with or against Cozmo, the Robot: Influence of Interaction Context and Outcome on Mind Perception,” International Journal of Social Robotics, 13, 715-724. https://doi.org/10.1007/s12369-020-00668-3.

Karatas, Mustafa and Zeynep Gürhan-Canli (2020), “When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction,” Journal of Consumer Psychology, 30 (1), 24-39.

Research Interests

Research areas

Consumer behavior Corporate image corporate social responsibility and sustainability Consumer privacy mindsets experiences constraints information processing Brand extensions co-branding brand dilution and enhancement Brand relationships and consumers’ reactions to product-harm/firm crisis Culture and country-of-origin effects

Awards