Business Administration / Marketing Associate Professor

Serdar Sayman

Ofis: CASE 172 Telefon: +90 212 338 1616
Araştırma Alanları

Behavioral decision making, firm strategies and consumer response in retailing

Education
1998
PhD in Marketing, Wharton School of the U of Pennsylvania
1994
MBA, Middle East Technical University
1989
BS in Electrical Engineering, Middle East Technical University
Research

Behavioral decision making, firm strategies and consumer response in retailing



Ödüller
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Finalist in the 2002 John D.C. Little Best Paper Award (for marketing papers in Management Science and Marketing Science)
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Semi-finalist in the 2014 Daniel H. Wagner Prize for Excellence in O.R. Practice with the 'Cross-Selling...' paper
Dersler
BUSAD

CASE