Prof. Wuyts’ interdisciplinary research on inter-organizational relationships and innovation has been published in leading journals across academic fields, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Management, and Journal of Operations Management. For eight years, Prof. Wuyts has served as an Area Editor, and later as Editorial Review Board member, at the International Journal of Research in Marketing; he also serves on the Editorial Review Board of Journal of Marketing. For several years, he has chaired the Marketing Strategy track at the European Marketing Academy (EMAC) Doctoral Consortium. He has also served as a track chair for the American Marketing Association’s Winter and Summer conferences. In 2015, he received the Journal of Marketing Outstanding Reviewer Award and the Koç University Outstanding Faculty Award.
Prof. Wuyts’ teaching portfolio includes Innovation Management, Theoretical Foundations of Marketing Strategy, Research Methods in Business, and Social Network Analysis for bachelor, masters, MBA, and Ph.D. students. He has collaborated in an advisory role with diverse companies, especially in business-to-business markets and high-technology industries.