Prof. Stefan Wuyts, the New Academic Director of Koç University Graduate School of Business!
January 27, 2018
Stefan Wuyts is a Professor of Marketing at Koç University (Türkiye). In 2003, he completed his doctoral dissertation at Erasmus University Rotterdam on Partner Selection in Business Markets. The Dutch Royal Society for Political Economics awarded his dissertation with the KVS-Medal for best economic dissertation defended at a Dutch university in the years 2003 and 2004. After two years as EUR Research Fellow at Erasmus University, he joined Tilburg University where he was promoted to the rank of tenured Associate Professor in 2007. In 2009, he received a prestigious five-year grant from the Netherlands Organization for Scientific Research to continue his research on the (pre-)commercialization stages of the innovation process. In 2010, he joined KoçUniversity (while retaining an affiliation with Tilburg University until December 2015). At Koç University, Prof. Wuyts served as the Marketing Area Coordinator between 2011 and 2016. He was promoted to the rank of Full Professor in December 2015 and appointed as Academic Director of the Graduate School of Business in February 2016.
Prof. Wuyts’ interdisciplinary research on inter-organizational relationships and innovation has been published in leading journals across academic fields, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Management, and Journal of Operations Management. For eight years, Prof. Wuyts has served as an Area Editor, and later as Editorial Review Board member, at the International Journal of Research in Marketing; he also serves on the Editorial Review Board of Journal of Marketing. For several years, he has chaired the Marketing Strategy track at the European Marketing Academy (EMAC) Doctoral Consortium. He has also served as a track chair for the American Marketing Association’s Winter and Summer conferences. In 2015, he received the Journal of Marketing Outstanding Reviewer Award and the Koç University Outstanding Faculty Award.
Prof. Wuyts’ teaching portfolio includes Innovation Management, Theoretical Foundations of Marketing Strategy, Research Methods in Business, and Social Network Analysis for bachelor, masters, MBA, and Ph.D. students. He has collaborated in an advisory role with diverse companies, especially in business-to-business markets and high-technology industries.